Rihanna has defied all of the odds to become a true player in the world of business. Over the past six years, she has exclusively focused on her business endeavors. However, Rihanna stepped down as the CEO of her Fenty company, earlier this year. For the decade prior, Rihanna focused solely on music, and made nothing but hits. Back in business mode, she starred in a new commercial for FENTY X Puma AVANTI, which launches on September 15.
Over ten years, Rihanna produced some noteworthy hits. Many of those albums are still recognized as masterpieces today. Like many artists before her, Rihanna was adept at balancing the creation of pop songs with hip-hop influences. She had the best-rated show in years when she appeared at the Super Bowl. She did not, however, sing any of the hip-hop-influenced songs that turned her into a force to be reckoned with.
Rihanna is a powerful figure in the fashion and beauty industries. She undoubtedly has more of an impact in this area than she ever did in music. Given that Rihanna released new music annually as an artist from 2005 to 2012, that is a lot. However, Fenty has continuously barred new items since 2017. Rihanna debuted the FENTY X Puma AVANTI ad this morning. The real shoe will be made available to the general public on Friday, September 15.
Rihanna Fenty X Puma Avanti releases on September 15